Features are fancy, but prospects don’t give a fuck about your features.   For example, you try to sell a car that goes 0-60 in .5 secs. Oooooh fancy.   That means NOTHING to someone that cares about the safety of their family, or the fucking polar bears.   The average sales guy will just Read more about [Feature Benefit Selling] Sales Prospects don’t give a fuck about your features[…]